Our promise: Your email will never be shared or sold. We use it to send confirmations that your requests are completed and gift codes for frequent users.
Services
Here’s a brief overview of some of our frequently requested services- Food, Grocery, Laundry, Shop (Retail), E-file, and more.
Laundry
Your Instant Personal Assistant will handle the fluff and fold or the pick up and delivery. All you have to do is wear the threads. Looking good takes time!
Food
Unfortunately sometimes our favorite restaurant or deli doesn't deliver ( we know!), but don't let that stop you from enjoying it tonight. You call and order, we pick it up and get it on your table. Helping you spend more time with the people you love the most.
Shop (Retail)
Sometimes you have to have it, but you don’t have time to get it. Your Instant Personal Assistant can fight the retail crowds and deliver the goods to your house Instantly!
E-File
Calling all Small Business owners and busy stay at home Parents. That paperwork and those files will be organized, precisely the way you'd like, while you focus your time on the things you do best.
You Name It
It's true… "Time is our greatest resource." We have only begun to imagine the many clever ways our Personal Assistants (PA's) can help you effectively manage your time, here's your opportunity to help. ( and ultimately find that elusive 25th hour in the day.)
Scheduling Doctor appointments, car services, trouble scheduling appointments? Let us do the work.
Travel Book your tickets, visa and passport help, hotel, restaurant and theme park reservations.
And so much more!
Our Team
Colin Lake
Founder
Colin is the chief executive officer and founder of the 4URTIME, an innovative mobile app that connects busy professionals with providers of personal assistant services. He started 4URTIME in 2016 with two partners and, together, they developed, designed and managed the app from concept to launch.
In addition, Colin is president and founder of Developing the Next Leaders, a charitable organization devoted to helping young professionals and ex-military—with the highest integrity and unmatched work ethic—find rewarding positions in the financial services industry. By leveraging Colin’s extensive experience in financial services, Developing the Next Leaders offers guidance and support at all stages of the process, from preparing and dressing for an interview to providing mentorship post-job placement.
Colin is a proven sales executive, with experience managing large teams, creating sales strategy, and developing messages that break through the clutter. As a national speaker, Colin has spent extensive time helping business owners and Americans solve for two critical factors: finding better work-life balance and reaching for goals they once thought unattainable.
Most recently, Colin was National Sales Director at RS Investments, where he helped grow mutual fund assets under management threefold: from $9B to $27B. Before joining RS in 2008, Colin spent 13 years at The Hartford, in various sales roles of increasing responsibility.
He resides in Westborough, Massachusetts with his wife Traci and their three children, Colin, Mollie and William. Colin is an avid triathlete and completes numerous single day endurance events each year. He regularly attends retreats and workshops that focus on wellness and healthy living.
Mahesh Chand
Mahesh is the CEO of Mindcracker Inc. and an 11-times Microsoft MVP, Technical Author, Software Architect, and Technology Advisor. Mahesh is an award-winning Software Architect and Author with 19 years of software development experience in building complete solutions using cutting-edge technologies. He is a 11-times Microsoft MVP. He has developed systems for the Healthcare, Education, Financial, Banking, Pharmaceuticals, Engineering & Architectural, Imaging, Construction, and Software industries. Some of the companies Mahesh has worked with includes Comcast, Unisys, Adidas, Microsoft, Excelon Corp, Johnson & Johnson, University of Pennsylvania Hospital, PMI, McGraw-Hill, and Barclays. Mahesh has authored half a dozen books and thousands of articles on software programming and architecture. Mahesh has Master degree in Computer Science and Bachelor degrees in Physics and Mathematics. Mahesh became a published author at the age of 23. As a social community leader, in year 1999, Mahesh founded C# Corner, an online community for developers and IT professionals. Today, C# Corner has become one of the most popular websites in the world with over 3+ million monthly users. As a startup mentor and advisor, Mahesh is a co-founder and advisor on several startups.